The google shelling out The apple company $1 million to be standard look for engine?

Google is reportedly shelling out out a considerable fee to be the standard look for results on The apple company gadgets with a claimed $1 million being paid out

Despite their continuing legal battles, new reports have recommended look for giant The google is shelling out bitter rival The apple company as much as $1 million (£638.24 million) to be the standard look for browser on the company’s market taking over hardware ranges.

Covering off the likes of the Mac as well as the smartphone scene leading The apple company iPhone and tablet market taking over The apple company iPad, industry analysts have recommended Apple’s choice of standard look for option comes with a hefty price tag for The google.

Following on from reports that The apple company is to move away from The google Maps in order to introduce its own propriety mapping software, Macquarie analyst Ben Schachter recommended that Apple’s current look for deal with The google could equate to the un-paralleled fee.

Despite the hefty fee Schachter has recommended The google continues to make a considerable profit from its placement on The apple company gadgets with an annual $1.3 million gross income generated from the deal.

“Google generated ~$1.3bn in gross look for income through standard look for placement on The apple company gadgets,” Schachter said. “In other words, this $1.3bn of look for income ($335m net look for revenue) in 2011 is at risk if The apple company moves away from The google. $335m represented ~1% of net The google.com look for income. Notably, mobile/Apple income is among its fastest growing income drivers.”